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Cooperation goes viral

“The study is the first work to document experimentally Fowler and Christakis’s earlier findings that social contagion travels in networks up to three degrees of separation, and the first to corroborate evidence from others’ observational studies on the spread of cooperation.

The contagious effect in the study was symmetric; uncooperative behavior also spread, but there was nothing to suggest that it spread any more or any less robustly than cooperative behavior, Fowler said.

From a scientific perspective, Fowler added, these findings suggest the fascinating possibility that the process of contagion may have contributed to the evolution of cooperation: Groups with altruists in them will be more altruistic as a whole and more likely to survive than selfish groups.”
http://www.eurekalert.org/pub_releases/2010-03/uoc–if030510.php

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Genius Now is devoted to Resilience. The Reality. The Concept. Many concepts, in fact. Materials science, strategic thinking, futuring, creativity. Above all, the ability of our species to survive, act, and thrive.


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